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Black Rein Rural Vehicle Security respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect your information when you visit horseboxtrackers.com, contact us, request a quotation, make a booking or purchase our products and services.
1. Who We Are
Black Rein Rural Vehicle Security is a trading name of AUTONOX VEHICLE SECURITY LIMITED.
For the purposes of UK data protection law, Autonox Vehicle Security Limited is the data controller responsible for the personal information collected through Black Rein Rural Vehicle Security.
In this Privacy Policy, “Black Rein”, “Autonox”, “we”, “our” and “us” refer to Autonox Vehicle Security trading as Black Rein Rural Vehicle Security.
We may collect and process the following information.
Information You Provide Directly
This may include:
- Your name
- Email address
- Telephone number
- Billing address
- Installation address or location
- Horsebox, horse trailer or vehicle information
- Vehicle registration number, make, model or identification details
- Product and installation requirements
- Booking, order and payment information
- Messages, photographs or other information submitted through our website, social media, email or other enquiry channels
- Records of your communications with us including audio call recordings
- Marketing preferences
We do not normally receive or store your full payment-card details. Card payments are processed by the relevant payment provider.
Information Collected Automatically
When you use our website, we may automatically collect:
Your IP address
Browser type and version
Device and operating-system information
Pages visited and actions taken on the website
Referring website or advertising source
Cookie identifiers
Analytics and website-usage information
Tracker and Installation Information
Where required to supply, install, activate or support a tracking or security product, we may also process:
Tracker or device serial numbers
Product registration and activation details
Installation records
Vehicle or asset identification details
Subscription and monitoring-service information
Technical diagnostic and support information
Live or historical location information generated by a tracking device may be processed by the tracker manufacturer, monitoring centre or platform provider under its own privacy policy.
We will only access or receive location information where you have authorised us to do so directly with your tracking company/manufactuer.
3. How We Use Your Information
We may use your information to:
Respond to enquiries
Provide quotations and product recommendations
Process bookings, orders and payments
Arrange and carry out installations
Register, activate and support tracking or security products
Manage subscriptions, warranties and aftercare
Communicate with you about an enquiry, booking, installation or order
Verify customer, vehicle or installation information
Maintain installation, warranty and service records
Improve our website, products and customer service
Measure website and advertising performance
Prevent and detect fraud, misuse or security threats
Recover unpaid amounts or resolve disputes
Establish, exercise or defend legal claims
Meet our legal, regulatory, tax and accounting obligations
Send marketing communications where permitted by law
4. Our Lawful Bases for Processing
We only process personal information where we have a lawful basis to do so.
Depending on the circumstances, we may rely on:
Contract: where processing is necessary to provide a quotation, take steps at your request, fulfil a booking or supply products and services
Legal obligation: where we must retain or disclose information to comply with legal, tax, accounting or regulatory requirements
Legitimate interests: where processing is necessary to operate, protect and improve our business, prevent fraud, maintain customer records, manage enquiries or defend legal claims, provided those interests are not overridden by your rights
Consent: where you have actively agreed to a particular use of your information, such as certain marketing communications or non-essential cookies
Where we rely on consent, you may withdraw it at any time. This will not affect any processing carried out before consent was withdrawn.
5. Marketing Communications
We may contact you about:
An enquiry you have made
An existing or previous booking or order
Products or services relevant to your enquiry or purchase
Offers, updates or other marketing where permitted by law
Where consent is required, we will obtain it before sending electronic marketing communications.
You can unsubscribe at any time by:
Using the unsubscribe link included in a marketing email
Following the opt-out instructions in the communication
We may retain limited information on a suppression list to ensure that we continue to respect your request not to receive marketing.
Opting out of marketing will not prevent us from sending essential communications about an enquiry, booking, order, installation, subscription or warranty.
6. Cookies and Similar Technologies
Horseboxtrackers.com and autonox.org may use cookies, pixels and similar technologies to:
Operate essential website functions
Remember your preferences
Analyse website traffic and performance
Understand how visitors use our website
Measure advertising effectiveness
Improve our website and marketing
Cookies that are strictly necessary may be used without consent. Where required, we will ask for your consent before using analytics, advertising or other non-essential cookies.
You can manage your preferences through our cookie banner or your browser settings. Disabling some cookies may affect how the website functions.
7. Sharing Your Information
We do not sell your personal information.
We may share your information where necessary with trusted third parties, including:
Payment and finance providers
Tracker manufacturers and monitoring providers
Product suppliers and warranty providers
Installation engineers and authorised installation partners
Customer relationship management and booking-system providers
Website hosting, email and IT service providers
Analytics and advertising providers
Accountants, insurers, legal advisers and debt-recovery providers
Police, courts, regulators or other public authorities where required or permitted by law
A buyer, investor or adviser in connection with a sale, restructuring or transfer of our business
We only share information that is reasonably necessary for the relevant purpose.
Third parties that process information on our behalf are required to handle it securely and in accordance with applicable data protection law. Some organisations, such as finance providers, tracker manufacturers and monitoring centres, may act as separate data controllers and provide their own privacy policies.
8. International Data Transfers
Some service providers may process or store personal information outside the United Kingdom.
Where this occurs, we will take reasonable steps to ensure that appropriate safeguards are in place, such as an adequacy decision or approved contractual protections.
9. Data Storage and Security
We use reasonable technical and organisational measures to protect your information against:
Unauthorised access
Accidental loss
Misuse
Unlawful disclosure
Alteration
Destruction
Access to personal information is restricted to people and service providers who reasonably require it for business purposes.
Because installation and product records may contain security-sensitive information, we take particular care when storing and disclosing those records.
However, no website, transmission method or electronic storage system can be guaranteed to be completely secure.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
The relevant retention period may depend on:
The nature of the enquiry, booking or service
Warranty and product-support requirements
Tracker subscription or monitoring arrangements
Legal, tax and accounting obligations
Fraud prevention and business-security requirements
The need to resolve disputes or defend legal claims
When personal information is no longer required, we will delete it, anonymise it or securely restrict access to it.
11. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you the right to:
Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain uses of your information
Object to your information being used for direct marketing
Request the transfer of certain information to you or another organisation
Withdraw consent where processing is based on consent
Complain to the Information Commissioner’s Office
These rights are not absolute and may be subject to legal limitations or exemptions.
You do not have to use the words “Subject Access Request” or “SAR” to exercise your right of access. Requests may be made verbally or in writing.
To make a request, please email [email protected]. Using the subject line “Data Protection Request” will help us direct your request promptly.
We may ask for information needed to confirm your identity before disclosing personal information.
We will usually respond within one month. In certain circumstances, the law allows us to extend this period, in which case we will explain the reason for the delay.
12. Third-Party Websites and Services
Our website may contain links to third-party websites, finance providers, payment services, manufacturers or tracking platforms.
Those organisations operate under their own terms and privacy policies. We are not responsible for the privacy practices, security or content of third-party websites and services.
We recommend reviewing the relevant privacy policy before providing personal information to a third party.
13. Children’s Privacy
Our website and services are intended for adults and are not directed at children.
We do not knowingly collect personal information from children through horseboxtrackers.com. If we become aware that personal information has been submitted by a child without appropriate authority, we will take reasonable steps to delete it.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, suppliers, website or legal obligations.
The latest version will be published on this page. The date at the top of the policy shows when it was most recently updated.
15. Contact Us
If you have questions about this Privacy Policy, how we use your information or your data protection rights, please contact:
Black Rein Rural Vehicle Security - A trading name of AUTONOX VEHICLE SECURITY LIMITED
If you are unhappy with how we have handled your personal information, please contact us first so that we have the opportunity to investigate your concerns.
You also have the right to complain to the UK Information Commissioner’s Office: